--- title: "Addressed mail to Danes: what the Robinson list means for direct mail | Robinsontjek" description: "Sending catalogues or letters to Denmark? Mail with a name on it must be checked against the Robinson list. Mail to the household follows other rules." url: https://robinsonlistenapi.dk/en/guides/addressed-mail-to-danes --- 1. [Home](https://robinsonlistenapi.dk/en) 2. [Guides](https://robinsonlistenapi.dk/en/guides) 3. Addressed mail to Danes: what the Robinson list means for direct mail # Addressed mail to Danes: what the Robinson list means for direct mail Sending catalogues or letters to Denmark? Mail with a name on it must be checked against the Robinson list. Mail to the household follows other rules. Published 3 September 2025 · updated 14 October 2026 · 4 min read Photo: [Andersen Jensen](https://unsplash.com/@andersenjensen) / [Unsplash](https://unsplash.com/photos/two-mailboxes-on-street-during-daytime-vh_52u2pwMg) **On this page ** 1. Addressed vs unaddressed 2. What counts as addressed marketing? 3. Existing customers 4. Sole traders 5. The list changes every quarter 6. Danish addresses 7. Who is responsible? 8. How Robinsontjek helps 9. Questions and answers **Short answer ** Marketing posted to a person in Denmark by name and address may not be sent to anyone on the Robinson list, so the mailing list must be checked before printing. Unaddressed mail, for example to "the household", isn't covered by the Robinson list but must respect "Reklamer – Nej tak" stickers. Marketing posted to a person in Denmark by name and address may not be sent to anyone on the Robinson list, so the mailing list must be checked before printing. Unaddressed mail, for example to "the household", isn't covered by the Robinson list but must respect the "Reklamer – Nej tak" stickers on letterboxes. This guide is for brands, catalogue retailers and mailing houses sending direct mail into Denmark, often for the first time. ## Addressed vs unaddressed Denmark has two separate opt-out schemes for postal marketing: | | With the person's name | Without a name ("to the household") | | --- | --- | --- | | Robinson list | Applies | Doesn't apply | | "Reklamer – Nej tak" sticker | Doesn't apply | Applies | Sources: [Consumer Ombudsman on the Robinson list](https://forbrugerombudsmanden.dk/alle-emner/uanmodede-henvendelser/robinsonlisten) and [on Nej tak](https://forbrugerombudsmanden.dk/alle-emner/uanmodede-henvendelser/nej-tak). **The Robinson list** protects against marketing sent to a person's postal address with their name and address on it. Businesses must check the list before sending. **"Reklamer – Nej tak"** ("Advertising – no thanks") is a sticker on the letterbox. It stops unaddressed advertising like supermarket flyers. Distributors must respect it. People on the Robinson list can still receive unaddressed advertising unless they also have the sticker. ## What counts as addressed marketing? Anything that's marketing and carries the recipient's name. For example: - personalised offer letters, - catalogues with a name on the address label, - membership or subscription offers to non-members, - "we miss you" letters to lapsed customers without consent. ## Existing customers If a customer has consented to receiving your mailings, you may send them, even if they're on the Robinson list. Signing up to the list doesn't revoke consent already given to you. A purchase on its own isn't consent, though. Without consent, check customers like everyone else. ## Sole traders Sole traders running their business from home can join the Robinson list, and then addressed advertising to them is unlawful ([Consumer Ombudsman](https://forbrugerombudsmanden.dk/alle-emner/uanmodede-henvendelser/reklamer-med-navn)). B2B mailings to small Danish businesses should be checked too. ## The list changes every quarter The CPR register compiles a new edition of the Robinson list once a quarter, with each person's current name and address and any previous address from the last three years ([CPR Act s. 40(4)](https://www.retsinformation.dk/eli/lta/2023/1010)). A mailing list checked for the spring catalogue isn't necessarily clean for the autumn one. Check before every mailing. ## Danish addresses If your data comes from outside Denmark, expect Danish address formats to trip up your matching: - **Floor and door:** `Vestergade 12, 2. tv` means number 12, second floor, door on the left (*tv* = left, *th* = right, *mf* = middle). Ground floor is `st.` - **Letters:** æ, ø and å are sometimes written ae, oe and aa. - **Postcodes:** four digits, followed by the town, e.g. `8000 Aarhus C`. A matching process that can't find a person must not conclude "not on the list". The honest answer is "the address could not be read", so someone looks at the row before it's used. ## Who is responsible? The duty to check lies with the business doing the marketing. In practice, the list passes through an agency, a data supplier and a print house. If each assumes another has checked, nobody has. Put the check in one fixed place, ideally right before printing, and keep the check receipt. See [Check receipt](https://robinsonlistenapi.dk/en/guides/check-receipt). ## How Robinsontjek helps Upload a mailing list and get it back in seconds: every row shows what we found, from "Nobody on the list at the address" to "Same name and address". You also get a print-ready file with only the rows below the level you go by (level 1, the most cautious, unless you choose another), and a check receipt. Or let us connect to your print house's drop folder so every Danish list is checked on its way into production. Per list: DKK 995 for up to 500 rows, DKK 5,000 above 500 rows. Annual: DKK 15,000 for unlimited lists, setup included. See [direct mail and print](https://robinsonlistenapi.dk/en/industries/direct-mail-print). ## Questions and answers ### Does the Robinson list apply to B2B mail? To sole traders run from home, yes. Other companies can register advertising protection in the CVR register. See [Danish company ad protection (CVR)](https://robinsonlistenapi.dk/en/guides/danish-company-ad-protection-cvr). ### Can we send to "the occupant" instead? Mail without a name isn't covered by the Robinson list, but the "Reklamer – Nej tak" sticker applies, and response is usually lower. ### Can we use our own suppression file from another country? It won't contain the Danish Robinson list. Check Danish recipients against the current Danish list. [See how it works](https://robinsonlistenapi.dk/en/list-check#demo), or write to us and we'll set the check up. *This guide summarises Danish sources and is not legal advice.* ## Sources 1. [Danish Consumer Ombudsman: Robinsonlisten (Danish)](https://forbrugerombudsmanden.dk/alle-emner/uanmodede-henvendelser/robinsonlisten) 2. [Danish Consumer Ombudsman: Nej tak (Danish)](https://forbrugerombudsmanden.dk/alle-emner/uanmodede-henvendelser/nej-tak) 3. [Danish Consumer Ombudsman: Reklamer med navn (Danish)](https://forbrugerombudsmanden.dk/alle-emner/uanmodede-henvendelser/reklamer-med-navn) 4. [Danish CPR Act s. 40 (Danish)](https://www.retsinformation.dk/eli/lta/2023/1010) ## Keep reading [All guides](https://robinsonlistenapi.dk/en/guides) Sales calls 14 October 2026 ### How to check a Danish lead list Five steps to clean a Danish lead list before calling or mailing: consent, the Robinson list, your own opt-outs, companies, and documentation. Partners and agencies 14 October 2026 ### Check receipt: documenting Robinson list checks for Danish clients Why you need to document when and against which list a Danish list was checked, what the record should contain, and what a check receipt looks like. Sales calls 14 October 2026 ### The Danish Robinson list explained for call centres What the Danish Robinson list is, when a call centre calling Danes must check it, and how to build the check into your dialer. With official sources. ## Let us set it up for you Tell us where your lists come from. We make sure every list is checked against the Danish Robinson list before it's used. [Write to us](https://robinsonlistenapi.dk/en/contact) [See how it works](https://robinsonlistenapi.dk/en/list-check#demo)